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A Brief
Story

This past year the family of “Vikos” Νatural Μineral Water grew bigger. Their new water bottle of 330 ml was introduced to the market, after making its first appearance at HORECA EXPO. A few months later, we were asked to be the master “minds” behind its digital communication on all digital platforms. The deadline was strict, so we started working right away!

ΧΩΡΕΣΕΣ ΞΑΝΑ ΣΤΟ ΑΓΑΠΗΜΕΝΟ ΣΟΥ ΤΖΙΝ ΜΕΤΑ ΤΙΣ ΓΙΟΡΤΕΣ.

ΠΡΟΛΑΒΕΣ ΤΟ ΤΕΛΕΥΤΑΙΟ
ΚΟΜΜΑΤΙ ΠΙΤΣΑΣ.

ΜΟΛΙΣ ΚΕΡΔΙΣΕΣ ΣΕ
GIVEAWAY ΤΟΥ INSTAGRAM.

ΣΥΝΔΕΣΕΣ ΤΟ USB
ΜΕ ΤΗΝ ΠΡΩΤΗ.

The "thinking" of

And so the brainstorming begun. When it comes to conceptual thinking we are all about metaphors, subconscious meanings and visual translation. It all seemed to click when we realized, that even though size matters, the content still remains the most impactful aspect of “Vikos” Natural Mineral Water.

We found our inspiration. All the little joys of life where revealing their positive effect on our daily lives. Small things matter! Uneventful circumstances are truly impactful. Unexpected things lift our mood. All those little joys of life became the creative foundation of our new digital campaign.

And so the brainstorming begun. When it comes to conceptual thinking we are all about metaphors, subconscious meanings and visual translation. It all seemed to click when we realized, that even though size matters, the content still remains the most impactful aspect of “Vikos” Natural Mineral Water.

We found our inspiration. All the little joys of life where revealing their positive effect on our daily lives. Small things matter! Uneventful circumstances are truly impactful. Unexpected things lift our mood. All those little joys of life became the creative foundation of our new digital campaign.

The "making" of

The "making" of

The "making" of

The "making" of

The "making" of

The "making" of

The "making" of

The "making" of

We had the idea.

We had the vision.

what about the visuals?

We decided to approach our concept in a simple yet appealing way. Pastel color combos, impactful typography, a fresh – clean cut creative that followed the “Vikos” Natural Mineral Water brand identity.

Our texts followed the same direction. A bit funny but totally approachable! They were descriptions of little joys of life, known to everyone.

The "make
it happen"

Digital campaigns start from an idea. But how do we communicate our idea effectively?
Our specialists found the core audience,
defined the communication strategy and “shaped” the digital plan! When it comes to clients’ we are here to deliver from A to Z!