A Brief
Story
Minds was commissioned to come on board and create the new digital campaign and communication plan for Ellinair! The end destination of our journey was to let the audience know that Ellinair is more than just a plain airline, but the link to unique experiences.
The "thinking" of
Inspired by all the small or big experiences that make our life unique and memorable we started building a compelling storytelling around the notion of eliminating the distance that keeps us away from all those experiences.
It all came to life with the tagline of the campaign. “An Ellinair Flight Away”
(Mia Ellinair Apostasi) depicts the “contribution” of Ellinair in enjoying all the important experiences in life.
Our campaign had an emotional tone, it spoke to everyone on a personal level and succeeded to identify Ellinair with precious moments.
Everything you need, everything you want, all the things that you are looking for are just an Ellinair Flight Away.
Inspired by all the small or big experiences that make our life unique and memorable we started building a compelling storytelling around the notion of eliminating the distance that keeps us away from all those experiences.
It all came to life with the tagline of the
campaign. “An Ellinair Flight Away”
(Mia Ellinair Apostasi) depicts the “contribution” of Ellinair in enjoying all the important experiences in life.
Our campaign had an emotional tone, it spoke to everyone on a personal level and succeeded to identify Ellinair with precious moments.
Everything you need, everything you want, all the things that you are looking for are just an Ellinair Flight Away.
The "make
it happen"
