“The print is dead. Long live the print.” In our case Long Live Makedonia!
The “death” of traditional print was the spark that fueled our creative process. Makedonia was nothing like other newspapers. It was different. It was and still is historic. We started off by creating a compelling story about the newspaper, that transformed into the official video and TV Spot of the relaunching. Our TV Spot was provoking, but it was truthful.
Like the philosophy of Makedonia.
Our communication was multifaceted, expanding from digital media (social media) to traditional channels (TV).
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