A Brief
Story
Our collaboration with Mr. Gadget is evolving constantly. This time around we were commissioned to revitalize the brand’s digital image with a series of short videos mainly for digital use. The main goal was to present the extensive range of products that Mr. Gadget has to offer while engaging with the younger audience of our target group.
The "thinking" of
Inspired by all the different personas both in real life and in the digital landscape, we decided to create short videos based on these different personas and correlate them to each product category. Our strategic goal was to identify with the characters of our audience while showcasing all the major characteristics of Mr. Gadget’s products.
Inspired by all the different personas both in real life and in the digital landscape, we decided to create short videos based on these different personas and correlate them to each product category. Our strategic goal was to identify with the characters of our audience while showcasing all the major characteristics of Mr. Gadget’s products.
The "make
it happen"
Along with Photoshooters, a production studio based in Thessaloniki, we produced 35 videos with fresh visuals and a playful tone of voice. Our videos were featured on Mr. Gadget’s TikTok, Instagram and Instagram profiles.
