A Brief Story
The creation of a visual identity and digital presence in the name of law. Rhetor Law Firm, one of the biggest law firms in Thessaloniki, was ready to embark on a new digital journey and we were asked to join them.
And so a new collaboration amongst Minds and Rhetor began. Our “case” was built on the creation of a brand new tagline and a refurnished digital presence that included new campaigns.
The "thinking" of
On the court of creative thinking, a unique array of ideas was flowing. Our vision was shaping into words, colour palettes, typography and elements. Our creative strategy was focusing on 3 main aspects: the plethora of services provided by Rhetor, the team of experts and the brand name.
So, we came up with new digital campaigns and a fresh tagline that transcended the essence of Rhetor, in other words that when it comes to legal services Rhetor is the way to go.
The "making" of
The "making" of
The "making" of
The "making" of
Inspired by the current affairs that shape our views and the world we live in we created a campaign that follows all the changes happening by providing a weekly report. The Rhetor’s Reports is a statement on all things happening now through the lens of legal experts. It provides answers and solutions to people’s needs and concerns, while promoting Rhetor’s wide range of services.
Inspired by the current affairs that shape our views and the world we live in we created a campaign that follows all the changes happening by providing a weekly report. The Rhetor’s Reports is a statement on all things happening now through the lens of legal experts. It provides answers and solutions to people’s needs and concerns, while promoting Rhetor’s wide range of services.
Hey, trust a rhetor who speaks.
Focusing on the human factor, we underlined and promoted the expertise of the #RhetorTeam. Reliable, constantly adapting to changes and new laws, visionaries, successful and most of all driven, the team of rhetor is coming on the forefront.
Hey, trust a rhetor who speaks.
Focusing on the human factor, we underlined and promoted the expertise of the #RhetorTeam. Reliable, constantly adapting to changes and new laws, visionaries, successful and most of all driven, the team of rhetor is coming on the forefront.
Hey, trust a rhetor who speaks. Focusing on the human factor, we underlined and promoted the expertise of the #RhetorTeam. Reliable, constantly adapting to changes and new laws, visionaries, successful and most of all driven, the team of rhetor is coming on the forefront.
Inspired by the current affairs that shape our views and the world we live in we created a campaign that follows all the changes happening by providing a weekly report. The Rhetor’s Reports is a statement on all things happening now through the lens of legal experts. It provides answers and solutions to people's needs and concerns, while promoting Rhetor’s wide range of services.
The "make it happen"
In order to communicate the new identity of Rhetor effectively our digital media specialists structured a new plan of advertising, according to the brand’s core audience. And finally, Rhetor and Minds were on air!
