A Brief Story
The creation of a new coffee concept is our cup of tea, or shall we say coffee! We were commissioned to create a new coffee brand and that
request included the name, logo, design and all the possible
brand applications.
The "thinking" of
The complete branding of the new signature espresso was a truly “flavourful” process.
Inspired by the “forceful” aspect that is entailed in every coffee bean and the colours of its birthplace we created a storyline based on
the unique wind of change that inspires, provokes and motivates us. We approached the new product as an experience that every customer should cherish.
The complete branding of the new signature espresso was a truly “flavourful” process.
Inspired by the “forceful” aspect that is entailed in every coffee bean and the colours of its birthplace we created a storyline based on
the unique wind of change that inspires, provokes and motivates us. We approached the new product as an experience that every customer should cherish.
The "making" of
The "making" of
The "making" of
The "making" of
The "making" of
The "making" of
The "making" of
The "making" of
The branding
& visual identity
of Umoya Espresso consists of:
Name & Tagline
The branding of this new coffee
concept is based on its name. Umoya.
concept is based on its name. Umoya.
Umoya (noun): air, wind, spirit, soul
Umoya Taste the Life Force Espresso
Umoya Taste the Life Force Espresso
Concept
The concept of Umoya Espresso manifests the force of life that comes with every drop.
As the day starts and as the sun comes up to the blue sky, our
aromatic coffee beans transform into a unique blend that depicts the “wind” of change, that comes to inspire you, to motivate you, to provoke you.
aromatic coffee beans transform into a unique blend that depicts the “wind” of change, that comes to inspire you, to motivate you, to provoke you.
Logo
The logo is a visualization of an African figure that manifests the force of life.
A woman looking ahead to the future, surrounded by the wind of change.
The "make it happen"
We communicated the new brand of Umoya Espresso in all available digital channels, in a way that transcends the idea and aesthetics of the whole concept.
