The creation of a new coffee concept is our cup of tea, or shall we say coffee! We were commissioned to create a new coffee brand and that request included the name, logo, design and all the possible brand applications.
The "thinking" of
The complete branding of the new signature espresso was a truly “flavourful” process.
Inspired by the “forceful” aspect that is entailed in every coffee bean and the colours of its birthplace we created a storyline based on
the unique wind of change that inspires, provokes and motivates us. We approached the new product as an experience that every customer should cherish.
The complete branding of the new signature espresso was a truly “flavourful” process.
Inspired by the “forceful” aspect that is entailed in every coffee bean and the colours of its birthplace we created a storyline based on
the unique wind of change that inspires, provokes and motivates us. We approached the new product as an experience that every customer should cherish.
The "making" of
The "making" of
The "making" of
The "making" of
The "making" of
The "making" of
The "making" of
The "making" of
The branding & visual identity
of Umoya Espresso consists of:
Name & Tagline
The branding of this new coffee concept is based on its name. Umoya.
Umoya (noun): air, wind, spirit, soul
Umoya Taste the Life Force Espresso
Concept
The concept of Umoya Espresso manifests the force of life that comes with every drop.
As the day starts and as the sun comes up to the blue sky, our aromatic coffee beans transform into a unique blend that depicts the “wind” of change, that comes to inspire you, to motivate you, to provoke you.
Logo
The logo is a visualization of an African figure that manifests the force of life.
A woman looking ahead to the future, surrounded by the wind of change.
The "make it happen"
We communicated the new brand of Umoya Espresso in all available digital channels, in a way that transcends the idea and aesthetics of the whole concept.
Grab a bite!
We use cookies to improve your experience on our site. By using our site you consent cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.